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Diffusion of account planning in Indian ad agencies : an organisational perspective
Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-692
Persistent link: https://www.econbiz.de/10009349594
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Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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Managing change and finding identity : a grounded analysis of advertising agency leadership
Patwardhan, Padmini; Habib, Sabrina; Patwardhan, Hemant - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 315-333
Persistent link: https://www.econbiz.de/10012243135