Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising music"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of national identity s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising music
Consumer behaviour
23
Konsumentenverhalten
22
Brand management
10
Markenführung
10
Brand
9
Markenartikel
9
Brand image
7
Markenimage
7
Language
6
Sprache
6
Cultural identity
5
Experiment
5
Kulturelle Identität
5
Linguistics
5
Linguistik
5
Mehrsprachigkeit
5
Multilingualism
5
Designation of origin
4
Herkunftsbezeichnung
4
Markenname
4
Brasilien
3
Brazil
3
Emotion
3
Advertising
2
Behavioral economics
2
Brand name
2
China
2
Cognition
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cross-cultural marketing
2
Ethnic group
2
Ethnische Gruppe
2
Experten
2
Experts
2
Hispanics
2
Hispano-Amerikaner
2
Interkulturelles Marketing
2
International marketing
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Lerman, Dawn B.
2
Liu, Min
2
Lowrey, Tina M.
2
Luna, David
2
Shrum, L. J.
2
Baxter, Stacey
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
2
Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
