Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Media allocation for a mass ne...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
Marketing management
21
Marketingmanagement
21
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
17
Markenführung
17
Beziehungsmarketing
10
Relationship marketing
10
Advertising
9
Brand
9
Markenartikel
9
Werbung
9
Brand image
8
Markenimage
8
Marketing theory
6
Marketingtheorie
6
Communication
5
Kommunikation
5
Marketing
5
Social Web
5
Social web
5
Advertising effects
4
Market research
4
Marktforschung
4
USA
4
United States
4
Werbeplanung
4
Werbewirkung
4
Communication media
3
Emerging economies
3
India
3
Indien
3
Internet marketing
3
Kommunikationsmedien
3
Luxury goods
3
Luxusgüter
3
Media industries
3
Mediensektor
3
Online-Marketing
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Schultz, Don E.
4
Block, Martin P.
1
Brown, William P.
1
Malthouse, Edward C.
1
Martin, Dennis
1
Naik, Prasad A.
1
Srinivasan, Shuba
1
Viswanathan, Vijay
1
more ...
less ...
Published in...
All
Breaking new ground in theory and practice
1
Journal of advertising research
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
2
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
3
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
4
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
