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~subject:"Advertising planning"
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Advertising planning
Deutschland
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Nachhaltige Entwicklung
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Sustainability
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Consumer behaviour
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Konsumentenverhalten
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Öko-Produkt
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Business start-up
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Consumer empowerment
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Corporate Social Responsibility
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Customer orientation
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Entscheidungsfreiheit
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Environmental consciousness
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Environmental law
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Environmental management
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Germany
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Gewinnmaximierung
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Green advertisement
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Industriebetrieb
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Organic food
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Umweltbewusstsein
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Umweltmanagement
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Umweltrecht
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Unternehmensgründung
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Unternehmensrecht
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corporate sustainability
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corporate venture
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maturity model
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sustainable corporate entrepreneurship
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Advertising effects
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Agrarboden
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Jäger, Anna-Katharina
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Kirchgeorg, Manfred
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Werbung für ökologisch nachhaltige Produkte : ein Forschungsüberblick mit Gestaltungsempfehlung für die Praxis
Jäger, Anna-Katharina
;
Weber, Anja
;
Kirchgeorg, Manfred
-
2019
Persistent link: https://www.econbiz.de/10012271589
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