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~subject:"Advertising planning"
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Advertising planning
Advertising effects
26
Werbewirkung
26
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
20
Werbung
20
Humor
14
Social Web
12
Social web
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Internet marketing
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Online-Marketing
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Psychology of advertising
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Social norm
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Soziale Norm
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Werbepsychologie
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Emotion
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Gender
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Geschlecht
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Gesundheit
5
Gewalt
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Health
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Impfung
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USA
5
United States
5
Vaccination
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Violence
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Corporate Social Responsibility
4
Corporate social responsibility
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Savings
4
Social Marketing
4
Social marketing
4
Sparen
4
Arzneimittel
3
Cognition
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Fernsehwerbung
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Humor advertising
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Kognition
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Marketing management
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Marketingmanagement
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Pharmaceuticals
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Yoon, Hye Jin
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Edwards, Steven M.
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La Ferle, Carrie
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Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
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ECONIS (ZBW)
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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2
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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