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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789007
Cover Image
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847353