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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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Sustainability by design : why firms and institutions do it
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012257877
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Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Briggs, Elten
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 605-618
Persistent link: https://www.econbiz.de/10012291398
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