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Affect
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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Affect as an ordinal system of utility assessment
Pham, Michel T.
;
Faraji-Rad, Ali
;
Toubia, Olivier
;
Lee, …
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
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An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin
;
Gu, Yangjie
;
Pham, Michel T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
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