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Determinants of brand trust in high inherent risk products : the moderating role of education and working status
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 394-420
Persistent link: https://www.econbiz.de/10011571134
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