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Entrepreneurship and the informal sector : challenges and opportunities for African business development : guest editorial : introduction to the special issue

Madichie, Nnamdi O.; Gbadamosi, Ayantunji; Rwelamila, … - In: Journal of African business 22 (2021) 4, pp. 441-447

Persistent link: https://www.econbiz.de/10012649903

Entrepreneurship and the informal sector : challenges and opportunities for African business development

Madichie, Nnamdi O. (ed.); Gbadamosi, Ayantunji (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012650000

Consumer involvement and marketing in Africa : some directions for future research

Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242

Persistent link: https://www.econbiz.de/10009723211

Family consumption systems in Africa : a focus on children

Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015

Persistent link: https://www.econbiz.de/10010393200

Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers : revisiting the paradox

Gbadamosi, Ayantunji - In: Journal of strategic marketing 27 (2019) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10012202748

Giving the beautiful game a "pretty" bad name : a viewpoint on African football

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 135-150

Persistent link: https://www.econbiz.de/10003987968

A commentary on African business & economic environment in 2015

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 10 (2015) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10011418492

On the competitiveness of Africa : a paradoxical economic

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 12 (2017) 1, pp. 5-10

Persistent link: https://www.econbiz.de/10011724416

Consuming passion for fashion, identity construction & entrepreneurial emergence at the bottom of the pyramid

Madichie, Nnamdi O. - In: Small enterprise research 27 (2020) 2, pp. 195-222

Persistent link: https://www.econbiz.de/10012256194

Re‐branding Africa

Osei, Collins; Gbadamosi, Ayantunji - In: Marketing Intelligence & Planning 29 (2011) 3, pp. 284-304

Purpose – The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international and domestic investments. Design/methodology/approach – An extensive review of literature that encapsulates...

Persistent link: https://www.econbiz.de/10014946261