Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped...

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

chapter Introduction -- chapter Section A: Environment -- chapter Section B: Marketing -- chapter Section A: Finance -- chapter Section B: Consumption -- chapter Section C: Agriculture -- chapter Integration -- chapter Bibliography -- chapter Webpages.

pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and...