The African Context of Business and Society traces the unique and often overlooked and unestimated contours of African business and society, abandoning the flawed assumption that western preconceptions can be directly transplanted- one that has often led to incorrect macro-theorisations....

In uncertain times, the focus on advanced economies overshadows the often-overlooked contributions of African economies. However, it is crucial not to underestimate Africa's paramount importance in the global economy. With a diverse economy shaped by historical, social, and cultural changes,...