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Africa is not a country : rebranding and repositioning Africa as a continent

Mogaji, Emmanuel - In: Marketing brands in Africa : perspectives on the …, (pp. 237-259). 2021

Persistent link: https://www.econbiz.de/10012651452

Women entrepreneurs in transport family business : a perspective article

Mogaji, Emmanuel - In: Journal of family business management : JFBM 14 (2024) 2, pp. 374-379

Persistent link: https://www.econbiz.de/10014525150

Conclusion : towards effective public sector marketing communications in Africa

Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023

Persistent link: https://www.econbiz.de/10014289805

Business environment and adoption of AI : navigation for internationalization by new ventures in emerging markets

Moharrak, Moayad; Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Thunderbird international business review 66 (2024) 4, pp. 355-372

Persistent link: https://www.econbiz.de/10014634575

B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands

Mogaji, Emmanuel; Restuccia, Mariachiara; Lee, Zoe; … - In: Industrial marketing management : the international … 108 (2023), pp. 237-250

Persistent link: https://www.econbiz.de/10014227555

Fashion marketing in emerging economies volume II : South American, Asian and African perspectives

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023

Persistent link: https://www.econbiz.de/10013543338

South American, Asian and African perspectives in fashion marketing : conclusion and research agenda

Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 271-285). 2023

Persistent link: https://www.econbiz.de/10013543401

Higher Education Marketing in Africa : Explorations into Student Choice

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020 - 1st ed. 2020.

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...

Persistent link: https://www.econbiz.de/10012399422

Higher education marketing in Africa : explorations into student choice

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012211559

Understanding the higher education market in Africa

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Persistent link: https://www.econbiz.de/10013180677