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ECONIS (ZBW)
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Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
Saved in:
2
Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
Saved in:
3
Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers : revisiting the paradox
Gbadamosi, Ayantunji
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012202748
Saved in:
4
Re-branding Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
5
African diaspora entrepreneurs : navigating entrepreneurial spaces in "home" and "host" countries
Ojo, Sanya
;
Nwankwo, Sonny
;
Gbadamosi, Ayantunji
- In:
The international journal of entrepreneurship and innovation
14
(
2013
)
4
,
pp. 289-299
Persistent link: https://www.econbiz.de/10010244869
Saved in:
6
Children's attitudinal reactions to TV advertisements : the African experience
Gbadamosi, Ayantunji
;
Hinson, Robert
;
Tukamushaba, Eddy …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 543-566
Persistent link: https://www.econbiz.de/10009576969
Saved in:
7
Entrepreneurship and the informal sector : challenges and opportunities for African business development : guest editorial : introduction to the special issue
Madichie, Nnamdi O.
;
Gbadamosi, Ayantunji
;
Rwelamila, …
- In:
Journal of African business
22
(
2021
)
4
,
pp. 441-447
Persistent link: https://www.econbiz.de/10012649903
Saved in:
8
Entrepreneurship and the informal sector : challenges and opportunities for African business development
Madichie, Nnamdi O.
(
ed.
);
Gbadamosi, Ayantunji
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012650000
Saved in:
9
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
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