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~subject:"Afrika"
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Afrika
Consumer behaviour
32
Konsumentenverhalten
29
United Kingdom
27
Africa
23
Marketing
23
Entrepreneurship
20
Großbritannien
15
Entrepreneurs
14
Entrepreneurship approach
14
KMU
12
SME
12
Developing countries
11
Marketing management
11
Marketingmanagement
11
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10
Entwicklungsländer
9
Business start-up
8
Unternehmensgründung
8
Black people
7
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London
7
Management
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Nigeria
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Children
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Kinder
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Multinationales Unternehmen
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Schwarze Menschen
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Transnational corporation
6
Banking
5
Brand management
5
Customer satisfaction
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Ghana
5
Globalization
5
Internet marketing
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English
18
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Nwankwo, Sonny
10
Gbadamosi, Ayantunji
9
Hinson, Robert
2
Ibeh, Kevin
2
Madichie, Nnamdi O.
2
Rwelamila, Pantaleo
2
Aiyeku, Joseph F.
1
Blankson, Charles
1
Emmanuel-Stephen, Christiana Mbang
1
Ingunjiri, Irene
1
Iyer, Pramod
1
Ojo, Sanya
1
Osei, Collins
1
Owusu-Frimpong, Nana
1
Rugimbana, Robert
1
Tukamushaba, Eddy Kurobuza
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Journal of African business
2
Routledge companions in business, management and accounting
2
The Routledge companion to business in Africa
2
Thunderbird international business review
2
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of fashion marketing and management
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Journal of strategic marketing
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Management decision
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The international journal of entrepreneurship and innovation
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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African diaspora entrepreneurs : navigating entrepreneurial spaces in "home" and "host" countries
Ojo, Sanya
;
Nwankwo, Sonny
;
Gbadamosi, Ayantunji
- In:
The international journal of entrepreneurship and innovation
14
(
2013
)
4
,
pp. 289-299
Persistent link: https://www.econbiz.de/10010244869
Saved in:
2
Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
Saved in:
3
Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
Saved in:
4
Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers : revisiting the paradox
Gbadamosi, Ayantunji
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012202748
Saved in:
5
Re-branding Africa
Osei, Collins
;
Gbadamosi, Ayantunji
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 284-304
Persistent link: https://www.econbiz.de/10009156885
Saved in:
6
Children's attitudinal reactions to TV advertisements : the African experience
Gbadamosi, Ayantunji
;
Hinson, Robert
;
Tukamushaba, Eddy …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 543-566
Persistent link: https://www.econbiz.de/10009576969
Saved in:
7
Entrepreneurship and the informal sector : challenges and opportunities for African business development : guest editorial : introduction to the special issue
Madichie, Nnamdi O.
;
Gbadamosi, Ayantunji
;
Rwelamila, …
- In:
Journal of African business
22
(
2021
)
4
,
pp. 441-447
Persistent link: https://www.econbiz.de/10012649903
Saved in:
8
Entrepreneurship and the informal sector : challenges and opportunities for African business development
Madichie, Nnamdi O.
(
ed.
);
Gbadamosi, Ayantunji
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012650000
Saved in:
9
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
Saved in:
10
Dynamics of marketing in African nations
Nwankwo, Sonny
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004725163
Saved in:
1
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