Part I: Introduction -- Chapter 1: Introduction -- Part II: Entrepreneurial Intentions and Customer Management Issues -- Chapter 2: Dynamics of Final Year Students’ Entrepreneurial Inclination: Does Understanding of Entrepreneurship Matter? -- Chapter 3: Understanding Customer Service for...

Chapter 1: Overview of Social Media and Africa’s Public Sector -- Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media -- Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa -- Chapter 4: Catalysts for Social...

Today, CEOs function increasingly as social activists, often pursuing socio-political causes which fall outside of their usual pursuit of the corporate or financial bottom line. Based on a series of long interviews and the application of alternative theoretical lenses, this book examines this...

This chapter offers an inquiry into the emerging phenomenon of corporate social advocacy, also known as CEO activism, in a non-Western sociocultural context. It addresses gaps in CEO activism research, including a dearth of non-Western contexts, dominance of modernist perspectives, and omission...