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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
2
Who receives what? : the influence of the donation magnitude and donation recipient in cause-related marketing
Human, Debbie
;
Terblanche, Nic S.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10009565775
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