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Effects of difference age and information searching level on attitudes toward innovative product
Lee, Sinae; Min, Dongwon - In: Asia marketing journal 25 (2023) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10014309169
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Rethinking the elderly consumers' motivational shifts : the roles of time perception and goal orientation
Kim, Jihern; Min, Dongwon; Lee, Eunkyung - In: International journal of advertising : the review of … 43 (2024) 5, pp. 874-903
Persistent link: https://www.econbiz.de/10014551075