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~subject:"Agency theory"
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Agency theory
Consumer behaviour
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Li, Hairong
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Zhou, Nan
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Mukhopadhyay, Samar K.
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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2
Advertiser risk taking, campaign originality, and campaign performance
Wang, Guangping
;
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10009738747
Saved in:
3
Motivating retail marketing effort : optimal contract design
Mukhopadhyay, Samar K.
;
Su, Xuemei
;
Ghose, Sanjoy
- In:
Production and operations management : an international …
18
(
2009
)
2
,
pp. 197-211
Persistent link: https://www.econbiz.de/10003847932
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