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Optimal advertising outsourcing strategy with different effort levels and uncertain demand
Xie, Yue
;
He, Wanhua
;
Ching, Wai Ki
;
Tai, Allen H.
;
Ip, …
- In:
International journal of production research
58
(
2020
)
7
,
pp. 2016-2035
Persistent link: https://www.econbiz.de/10012265184
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