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Agency theory
Media industries
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Werbung
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Deutschland
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Multinationales Unternehmen
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Prinzipal-Agent-Theorie
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1974-2009
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Knuth, Ingo
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International journal of marketing : IJM ; formerly Der Markt
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ECONIS (ZBW)
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Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
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Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
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