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Agency theory
Consumer behaviour
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Prince, Melvin
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Davies, Mark
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Davies, Mark A. P.
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Manolis, Chris
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Nygaard, Arne
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Journal of current issues and research in advertising : JCIRA
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Services marketing quarterly
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A preliminary investigation of ownership conversions in franchised distribution systems
Manolis, Chris
- In:
The journal of applied business research
11
(
1995
)
2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10001183952
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Advertising agency compensation, client evaluation and switching costs : an extension of agency theory
Davies, Mark
;
Prince, Melvin
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 13-31
Persistent link: https://www.econbiz.de/10003986997
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Switching costs and ad agency-client relationship longevity : an exploratory study
Davies, Mark A. P.
;
Prince, Melvin
- In:
Services marketing quarterly
32
(
2011
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10009126359
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