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A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: MSI reports : working paper series (2008) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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The chilling effects of network externalities
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15
Persistent link: https://www.econbiz.de/10003960714
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
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Network effects : do they warm or chill a budding product?
Tellis, Gerald J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-21
Persistent link: https://www.econbiz.de/10003960725
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734