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~subject:"Agentenbasierte Modellierung"
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Agentenbasierte Modellierung
Consumer behaviour
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Kim, Juran
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International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Kim, Juran
;
Kang, Seungmook
;
Bae, Joonheui
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 997-1016
Persistent link: https://www.econbiz.de/10013362123
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