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Improving agent-based models of diffusion
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 639-646
Persistent link: https://www.econbiz.de/10011574498
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Validation and sufficiency
East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Lomax, Wendy - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 661-666
Persistent link: https://www.econbiz.de/10011574530