The purpose of this study was to highlight locally grown ethnic greens and herbs purchases due to concern about food miles and associated impact on purchasing these greens and herbs. A telephone survey was conducted in 16 East Coast states and Washington D.C., May through October of 2010, to...

Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups...

The economics of agroterrorism has not been fully developed within the economics literature, yet with increasing concerns about agroterrorism it is important to understand how consumers will generally respond. This paper presents an overview of food safety issues, and develops an economical...

The primary objective of this study is to predict Puerto Rican consumer’s willingness to pay a premium for ethnic produce. Particularly, this paper analyzes the effects of Puerto Rican consumers’ socio-economic characteristics and their expressed value judgments on their...

In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and was the first state-funded marketing campaign for agricultural products produced in New Jersey. In an effort to spur demand for New Jersey farm products, this program was designed to increase...

The usage of natural products is becoming an increasingly common consumer phenomenon due to increasing health consciousness, and because of their naturalness, and medicinal qualities of the products. African countries are very rich with natural products resources and supplies. The continent’s...