Kalogeras, Nikos; Lans, Ivo A.C.M. van der; Pennings, … - Agricultural and Applied Economics Association - AAEA - 2004
As market conditions change rapidly in the 21st century, questions arise concerning how the organizational structures of co-operatives (co-ops) can meet the challenges that these new conditions pose. This paper introduces a framework to structure marketing co-ops (MCs) based on members'...