Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

The dairy sector is one of the most important agro-food markets in the European Union (EU). In addition to the fresh dairy products, cheese and butter considerable amounts of other dairy products with long sell-by dates are produced like skimmed milk, semi skimmed milk and whole milk powder....

Although the dissertation is in German, on demand a bilateral discussion can be done in English language.

In many industrialized countries, the grocery-retailing sector exhibits a strong and in-creasing market concentration. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to agricultural and food policies. We analyze...

There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...

Die erhebliche Erweiterung des Weinangebots in den letzten Jahren hat zu einer großen Differenzierung geführt, die nicht nur über eine stärkere Variation der Geschmackseindrücke erkennbar ist, sondern auch durch die zunehmende Verwendung von Qualitätssignalen. Als Qualitätssignale werden...

Ein hohes Maß an Produktdifferenzierung kennzeichnet viele Märkte der Agrar- und Ernährungswirtschaft, ebenso ein zunehmender Wettbewerb unter dem Einfluss von Globalisierung und der weiteren Liberalisierung der Agrarmärkte. Umso wichtiger wird es für Unternehmen, ihre Marktanteile auf...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...

Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...

Theory suggests that business expectations are crucial for investment in research and development (R&D) as well as for process and product innovations. However, there are controversial theoretical predictions about the causal linkage between business expectations and new product introductions....