This research develops a theory of how market structure and belief formation drive survival and ownership of marketplaces. This paper explains the process for deriving theoretical predictions about these phenomena and suggests how comparison of theoretical predictions with actual outcomes in the...

This paper presents a theory of how industry structure and beliefs about Internet marketplace use have driven choice and ownership of marketplaces. The theory's predictions suggest that surviving Internet marketplaces will be those with strong historical linkages in an industry and those owned...