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Between 1964 and 1966 a very detailed study of food distribution in the United States was undertaken by the National Commission on Food Marketing. In this article an attempt is made to set out the main findings of the Commission and to evaluate them. This study was undertaken primarily to...
Persistent link: https://www.econbiz.de/10005522691
Persistent link: https://www.econbiz.de/10005803834
In 1947 the U.S. Congressional Committees on Agriculture held hearings regarding long-range agricultural policy and programmes. The United States Department of Agriculture, represented by some of its senior officers, presented a number of very interesting tables and reports to the Committees for...
Persistent link: https://www.econbiz.de/10005803974
I shall attempt to cover three topics in this paper. Firstly, I want to present some of the data available on the current economic position of the Australian farming community, coupled with comparisons for earlier years. This will be followed by a discussion of future prospects and finally I...
Persistent link: https://www.econbiz.de/10005330485
Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...
Persistent link: https://www.econbiz.de/10010923363
Most previous studies of home consumption pricing and producer price equalisation schemes have concentrated on static economic surplus effects under an assumption of a perfectly elastic export demand. This paper compares the effects of different types of producer price equalisation schemes with...
Persistent link: https://www.econbiz.de/10005803799
Some issues in the evaluation of generic promotion have received relatively little attention. The agricultural economics literature on brand versus generic advertising is often simple empirically and has not related well to the burgeoning marketing literature on brand/private label strategies....
Persistent link: https://www.econbiz.de/10008519190