In this paper, we propose a novel approach to estimating the effect of advertising on market performance that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising campaigns provide a unique window to observe advertising effects on market...

This paper investigates the pricing and vertical organization of differentiated products under imperfect competition. In a multiproduct context, we examine how substitution/complementarity relationships among products and vertical structures relate to the exercise of market power. The analysis...

The federated business structure exists in many sectors of the economy, but we know little about its comparative advantage. This paper explores theoretically and empirically the current dynamics of the federated cooperative system. Two hypotheses are tested: growth at the local co-op level has...