Facing a product penetration rate of below 10% for grapefruit juice (GJ), the Florida Department of Citrus (FDOC) has contracted Catalina Marketing for a GJ coupon program for the time period from mid November 2006 through June 2007. The purpose of this study is to estimate the impact of the...

Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and...

Using Rotterdam demand system this study examines the demand relationships among four random-weight (FW) and fixed-weight citrus (RW). Results indicated that FW and RW grapefruit (and FW and RW oranges) are not substitutes; however, RW tangerine is a substitute of FW tangerines. In addition,...

A demand system model differentiating goods by origin is developed to examine impacts of duty drawback on U.S. orange juice exports and prices. An empirical analysis suggests that on average duty drawback has increased annual orange juice exports by about 16.5 million SSE gallons or 11% of...