Angaben des Herkunftslandes auf Lebensmittelverpackungen sind von zunehmender Bedeutung und bieten Differenzierungspotentiale u.a. für Kakao-Erzeuger aus Entwicklungs- und Schwellenländern. Inwiefern ein Country-of-Origin-Effekt für den deutschen Verbraucher bei der Qualitätswahrnehmung von...

Human behaviours are driven by two different types of motives: implicit and explicit motives. Psychologists have developed two main tools, namely time pressure and cognitive load, to disentangle the two motives. It implies that the values of willingness to pay (WTP) are sensitive to time...

All firms need to work out strategic plans to exploit the existing market, but they differ in their capacity to implement and manage strategies. Considering the industrial organization and resource-based views in the strategic management literature, we understand that firm attributes, resources...

Food systems in developing countries are transforming, involving a rapid expansion of supermarkets. This supermarket revolution may affect dietary patterns and nutrition, but empirical evidence is scarce. The few existing studies have analyzed implications for food consumers and producers...

In emerging markets for high-value food products in developing countries, processing companies search for efficient ways to source raw material of consistent quality. One widely embraced approach is contract farming. But relatively little is known about the appropriate design of contracts,...

Private standards are gaining in importance in global markets for high-value foods. We analyze and compare impacts of three sustainability oriented standards – Fairtrade, Organic, and UTZ – on the livelihoods of smallholder coffee farmers in Uganda. Using survey data and propensity score...

In many developing countries, supermarkets are expanding rapidly. This also affects farmers’ marketing options. Previous studies have analyzed welfare effects for smallholders with crosssection data. Here, we use panel data and a differencing approach to study supply chain dynamics and better...

We study the effect of alleviating information asymmetry regarding product quality that is widespread in developing-country agricultural markets. Opportunistic buyers may underreport quality levels back to farmers to reduce the price they have to pay. In response, farmers may curb investment,...

We study the effect of alleviating information asymmetry regarding product quality that is widespread in developing-country agricultural markets. Opportunistic buyers may underreport quality levels back to farmers to reduce the price they have to pay. In response, farmers may curb investment,...

Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned...