This paper provides further evidence on vertical coordination as a means of overcoming supply disruptions and improving product quality. In contrast to previous studies, our findings suggest that the leading model of vertical coordination between fruit and vegetables growers and supermarkets in...

Goal of the paper is twofold: value chain analysis of soft fruit sector in Croatia and to present use of soft fruit sector analysis in agribusiness management education by support of video material. Creation of value chain map and quantification of the chain is described. SWOT analysis is shaped...