Purpose –The purpose of this paper is to understand non-vegetarian food consumption behavior, and factors affecting the same of the consumers of middle-sized market, where organized retailing is still at infancy. Design/methodology/approach – A total of 182 households of two middle-sized...

Purpose – The purpose of this paper is to understand non-vegetarian food consumption behavior, and factors affecting the same of the consumers of middle-sized market, where organized retailing is still at infancy. Design/methodology/approach – A total of 182 households of two middle-sized...

In this paper, Liao River Basin was taken as the research object and field surveys were conducted in Fudedian, the source of Liao river mainstream and Panjin, the estuary of Liao River. Through the questionnaires, the willingness to pay (WTP) and willingness to accept (WTA) of the residents in...