Firm behavior in export market strategies and firm export performance were examined in the U.S. wine industry using longitudinal data on export transactions taken from the PIERS (Port Import/Export Reporting Service) Foodstuff Data Library from 1983 to 1991. A set of naive decision rules was...

The objective of this study was to determine the relative importance of five drivers of adoption for 15 different precision agricultural services offered by farm input suppliers. These drivers included: expected benefits, firm resources, strategic fit, technology complexity/uncertainty and...