Boniface, Bonaventure; Gyau, Amos; Stringer, Randy - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 288-304
Purpose – Price satisfaction is an influential factor in competitive performance and business success. Strong price satisfaction enhances and sustains high quality business relationships, leading to improved profits for chain participants. The purpose of this paper is to explore the dimensions...
