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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Cases in advertising management
Kelley, Larry D.; Jugenheimer, Donald W. - 2009
Persistent link: https://www.econbiz.de/10003752229
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Case collection ... der DMV
Hammann, Peter (contributor) - Deutsche Marketing-Vereinigung - 1997
Persistent link: https://www.econbiz.de/10004319416
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Marketing-Kompetenz steigern
1997
Persistent link: https://www.econbiz.de/10004319417
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Services marketing : text and cases
Baron, Steve; Harris, Kim - 1995
Persistent link: https://www.econbiz.de/10004255378
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European casebook on principles of marketing
Saker, Jim (contributor) - 1997
Persistent link: https://www.econbiz.de/10004335606
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Cases in marketing
Hartvig Larsen, Hanne (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343029
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Marketing und Verkauf: Qualifikationen - Karriere - Löhne : eine empirische Untersuchung des Berufsstandes
El-Idrissi, Cedric; Arpagaus, Jürg H. - 2005
Persistent link: https://www.econbiz.de/10004280560