Purpose – Real operational data are used to optimise the performance measurement of air cargo capacity demand management at Virgin Atlantic Cargo by identifying the best KPIs from the range of outcome-based KPIs in current use. Design/methodology/approach – Intelligent fuzzy multi-criteria...

Purpose – Virgin Atlantic Cargo is one of the largest air freight operators in the world. As part of a wider strategic development initiative, the company has identified forecasting accuracy as of strategic importance to its operational efficiency. This is because accurate forecast enables the...

Purpose – In order to hedge against fluctuation in actual “show” for air freight services, cargo airlines engage in the allocation of more space capacity than they actually have. This practice can lead to overbooking of capacity which can incur costs to the airline when a cargo does show...