We investigate how consumers respond to uncertainty about CO2 emission size. In an incentivized online experiment, participants can acquire a valuable good that emits an unknown amount of CO2. We find that beliefs about emission size are strongly predictive of purchases, even exceeding the...

We investigate how consumers respond to uncertainty about CO₂ emission size. In an incentivized online experiment, participants can acquire a valuable good that emits an unknown amount of CO₂. We find that beliefs about emission size are strongly predictive of purchases, even exceeding the...

Policy makers put great emphasis on the role of information about carbon emissions in achieving sustainable decisions by consumers. We conduct two studies to understand the optimal targeting of such information and its effects. First, we conduct an incentivized and representative survey among US...

Policy makers put great emphasis on the role of information about carbon emissions in achieving sustainable decisions by consumers. We conduct two studies to understand the optimal targeting of such information and its effects. First, we conduct an incentivized and representative survey among US...

With a large representative survey (N=1,128), we document that consumers are very uncertain about the emissions associated with various actions, which may affect their willingness to reduce their carbon footprint. We experimentally test two channels for the behavioural impact of such...