Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment...

The main objective of this study is to evaluate the comparative advantage of olive oil production in Albania using Policy Analysis Matrix (PAM) method. The result indicates that olive oil production in Albania is profitable for the producers. Whereas the DRC ratio equals to 2.2, meaning that...