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~subject:"Alcohol consumption"
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Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo
;
Park, Sun-Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
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The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung
;
Morton, Cynthia R.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
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