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This paper presents an optimization model for the selection of sets of clients that will receive an offer for one or more products during a promotion campaign. The complexity of the problem makes it very difficult to produce optimal solutions using standard optimization methods. We propose an...
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We provide results on the computational complexity of goodness of t measures (i.e. Afriat's effi ciency index, Varian's effi ciency vector-index and the Houtman-Maks index) associated with several revealed preference axioms (i.e. WARP, SARP, GARP and HARP). These results explain the...
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