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Nash game model for optimizing market strategies, configuration of platform products in a Vendor Managed Inventory (VMI) supply chain for a product family

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Nash game model for optimizing market strategies, configuration of platform products in a Vendor Managed Inventory (VMI) supply chain for a product family

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Nash Game Model for Optimizing Market Strategies, Configuration of Platform Products in a Vendor Managed Inventory (Vmi) Supply Chain for a Product Family

Yu, Yugang - 2010

This paper discusses how a manufacturer and its retailers interact with each other to optimize their product marketing strategies, platform product configuration and inventory policies in a VMI (Vendor Managed Inventory) supply chain. The manufacturer procures raw materials from multiple...

Persistent link: https://www.econbiz.de/10012757795