Recently, Kessels et al. (2006) developed a way to produce Bayesian G- and V-optimal designs for the multinomial logitmodel. These designs allow for precise response predictions which is the goal of conjoint choice experiments. The authors showed that the G- and V- optimality criteria outperform...

The mixed logit choice model has become the common standard to analyze transport behavior. Efficient design of the corresponding choice experiments is therefore indispensable to obtain precise knowledge of travelers' preferences. Accounting for the individual specific coefficients in the model,...