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An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.
;
Hessary, Yasaman Kamyab
;
Vakeel, …
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
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