This paper presents a meta-analysis of prospective cohort (longitudinal) studies of alcohol marketing and adolescent drinking. The paper provides a narrative summary of 21 longitudinal studies, and 12 of these are selected for inclusion in the meta-analysis. Each study surveyed a sample of youth...

It has often been alleged that alcoholic beverage manufacturers disproportionately target their advertising at minors instead of at people over the age of 21. Empirical analysis presented in this article challenges that allegation; alcoholic beverage manufacturers appear to target people of...