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The mind-set to share : an exploration of antecedents of narrowcasting versus broadcasting in digital advertising
Ju, Ilyoung
;
He, Yi
;
Chen, Qimei
;
He, Wei
;
Shen, Bin
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10011798718
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