Economists in business schools who co-teach courses with other business school faculty often struggle with integrating constructs and concepts widely used in other disciplines into basic economic theory. In this note we show how the marketing construct, "customer satisfaction," fits rather...

This article summarizes some recent research that explores the role of customer satisfaction in the fortunes of retailers. The goal of the research was to layout precisely (mathematically) how productivity, cost and demand are impacted when a retailer changes labor and/or capital expenditures,...