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Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
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When consumers prefer to give material gifts instead of experiences : the role of social distance
Goodman, Joseph K.; Lim, Sarah - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 365-382
Persistent link: https://www.econbiz.de/10011900562
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Happily ever after : the effect of identity-consistency on product satiation
Chugani, Sunaina K.; Irwin, Julie Richt; Redden, Joseph P. - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 564-577
Persistent link: https://www.econbiz.de/10011553129